Revolutionary Public Safety App to Utilize Crowd sourcing at Winterfest Boat Parade

by Marcelo Galperin, Brand Communications Coordinator - sci-Shot12/11/2014
phone overlooking boats

FORT LAUDERDALE, Fla – (December 11, 2014) – sci-Shot, a new public safety and security mobile app developed by a South Florida company, will celebrate its official launch at the Seminole Hard Rock Winterfest Boat Parade on December 13. The app, which serves as a convenient way for participants to anonymously report non-emergency, questionable or suspicious activity, will be monitored by Crime Stoppers.

“It’s a step below calling 911 and a step above doing nothing,” explained Anita Byer, sci-Shot’s founder. “We’re encouraging spectators to download sci-Shot, register as an anonymous user, and confidentially share pictures and video of non-emergency conditions that appear unsafe or threatening and cause concern.”

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Are Your Children Safe?

by Anita Setnor Byer, Founder - sci-Shot8/13/2014
school bus and boy

The summer is coming to an end and it is that time of the year to send your children back to school. You expect school to be a loving place where children can make new friends, learn new things, and feel as safe as they do at home. While this is the case for most, there are some important safety tips that parents and children should review before the school year starts.

Just a few tips:

1. Do not write your child’s name on their backpack or clothing. This allows strangers to call your child by name, creating a more likely scenario for your child to approach them.

2. Have your child walk to the bus stop with a friend if possible. If your child must walk alone, stress the importance of not talking to strangers.

3. Make sure to come to a complete stop in your vehicle if a bus is stopped and kids are exiting. Vehicles on both sides of the street must stop!

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Information Sharing for Managing Crime

by Anita Setnor Byer, Founder - sci-Shot7/18/2014
laptop computer phone and pen

September 11th, 2001 taught American law enforcement just how critical information sharing and analysis is to preventing and responding to crime. As a result of this awareness, The U.S. Department of Justice developed the National Criminal Intelligence Sharing Plan (the Plan). The Plan provides a path to “improving the collection and analysis of information to create valuable and actionable intelligence products.’ (National Criminal Intelligence Sharing Plan, Version 2.0, Oct 2013).

For over 10 years, the Plan has provided law enforcement with assistance on internal business processes to improve access to intelligence data.  From this effort, significant strides have been made in the collection, analysis and sharing of criminal intelligence (intelligence-led policing) across all law enforcement communities.

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Earning Public Trust

by Anita Setnor Byer, Founder - sci-Shot7/10/2014
anonymous handshake

In the United States today, trust in government at the state and local levels is at an all-time low. In fact, a recent study by the Pew Research center reveals that a staggering 80 percent of citizens “never trust” the government.

Unfortunately, this public distrust seems to be trickling down from the government and spreading to other agencies – especially police departments.

Though there is not a clear explanation for why the public feels this way, certain events provide clarity. Six police officers in Wilmington, Delaware, were questioning a suspect in a local neighborhood when shots fired on the group, wounding a state trooper. Despite multiple witnesses, not a single person came forward – and the gunman still walks the streets.

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Increasing Public Safety, One Download at a Time

by Gabrielle Beecher, Marketing Assistant - sci-Shot7/2/2014
woman with cellphone

Too many people look the other way when it comes to reporting suspicious activity – the undisputed Elephant in the Room. This phenomenon of watching and avoiding, coined the ‘bystander effect’ by psychologists, has led to a staggering number of unreported crimes. But what if these observations were shared, rather than disregarded?

In our tech-savvy society, this question isn’t too far-fetched. If you have a Smartphone, you have access to one of the most powerful reporting tools in the world – and now, with the help of Mobile Apps, it’s not just limited to dialing 911.

Numerous software developers across the United States have not only recognized the benefits of using modern technology to report crimes, but have provided the public with convenient ways to do so. sci-Shot, the newest of these Community Watch Mobile Apps, strives to revolutionize public safety efforts by creating a network of connected citizens who choose to report suspicious activity rather than ignore it.

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Reducing Preventable Accidents

by Gabrielle Beecher, Marketing Assistant - sci-Shot6/25/2014
crime scene

Accidents, including anything from alcohol poisoning to car crashes, have a huge toll on public safety in the United States: about 29.3 million people are hospitalized per year, and an additional 120,000 people lose their lives. But one statistic proves to be even more shocking – 39% of these accidental deaths are completely preventable.

One south Florida mother, Donna Denaro, knows this reality all too well. A year ago, she dropped her 15-year-old son Zach off at the beach to hang out with friends – but when she returned less than 30 minutes later, Denaro found Zach’s body lifeless and deserted.

Though Zach’s cause of death is still uncertain and his mother might never know what happened that day, she is focusing on the one thing she does know: Zach may still be alive if just one person called the police.

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Identifying Suspicious Incidents

by Gabrielle Beecher, Marketing Assistant - sci-Shot6/18/2014
confidential report

When people witness an incident that is not imminently threatening but suspicious nonetheless, they are faced with one major question: To call 911, or not to call? A recent study by the Bureau of Justice illustrates that many people – including witnesses of violent crimes – elect to not contact law enforcement due to fear of reprisal or reluctance to become too deeply involved.

sci-Shot, a Community Watch Mobile App, helps to alleviate these fears by providing the public with a convenient tool to get involved, to the extent desired, in reporting suspicious conduct. sci-Shot is committed to providing its Users with a trusted and impartial alternative to traditional report lines. It allows a caring public to express concerns anonymously, with little effort, and no repercussions. sci-Shot Users do nothing more than download the App, Upload a picture or video, and tag the Media – sci-Shot will take it from there, getting the report in the right hands.

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Revolutionizing Non-Emergency Hotlines

by Anita Setnor Byer, Founder - sci-Shot6/11/2014
man on phone

Non-emergency report hotlines have been available to the public for years. From the abandoned car to neighborhood vandalism, government and law enforcement have sought methods to ensure that the public’s observations of the seemingly hazardous, harmful or illegal are reported and acted upon. While these hotlines and their web-based (as well as emerging Mobile App) counterparts have had some success, they have yet to develop a mass audience of devoted Users – and a majority of incidents go unreported.

Today’s citizens are eager to participate in our collective public safety, but need the right tool to do so. The sheer volume of hotlines across government agencies, cities and states is unwieldy and most citizens are confused as to which line to use for what purpose. These hotlines also fail to attract the new mobile generation of citizens that communicate through ‘sharing’ on social networks. Then, there is the issue of trust and intimidation. How many of today’s hotlines are truly anonymous? How certain are any of us that an inaccurate ‘tip’ will not result in consequences?

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Preventing Public Disturbance

by Gabrielle Beecher, Marketing Assistant - sci-Shot6/4/2014
drunk guy on the beach

The fear of crime has consistently ranked among the top fears of Americans in national and local polls – in 2013, for example, 55% of the public regarded crime as an “extremely serious” problem. Though law enforcement tirelessly fights to stop and maintain crime, recent events have shifted their focus to finding ways to effectively prevent it.

This past Memorial Day weekend was marked by a standoff between police officers and about 200 people “who seemed hell-bent on creating trouble” at Fort Lauderdale beach. After discovering the incident through social media, baton-wielding police officers took to the streets and had to “aggressively” corral young people away from the beach.

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Reporting Suspicious Activity

by Gabrielle Beecher, Marketing Assistant - sci-Shot5/28/2014
girl trapped in cart

Human Trafficking is the third-largest criminal enterprise in the world with more than 2.5 million victims at any one time. While it is generally regarded as a foreign problem, 83% of world’s victims are in the United States.

Human Trafficking comes in many forms, but follows a similar pattern in the United States: victims pay to be illegally transported into the U.S only to be forced into prostitution, involuntary labor or other forms of servitude to repay debts for travel. In 2014 alone, 240 cases of Human Trafficking have surfaced in Miami, Florida.

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Technology Deterring Crime

by Anita Setnor Byer, Founder - sci-Shot5/21/2014
globe and keyboard

Public Safety Stewards are continuously implementing new technologies to prevent, reduce, and investigate criminal activity. Before technology began playing a role in ongoing investigations, criminals had little reason to worry after committing a crime. However, technological advancements have come so far that law enforcement can now use data to predict when and where certain incidents will occur. The technology available to law enforcement is always changing. See a few of the latest tools highlighted below:

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Protecting Public Venues

by Anita Setnor Byer, Founder - sci-Shot5/14/2014
officer on phone

Every year, thousands of people gather to attend events such as concerts and marathons in public venues. While these events typically offer increased security measures, the number of attendees greatly outweighs the number of Public Safety Stewards. Unfortunately, in the past couple of years, we have seen a sharp increase in incidents occurring at large public events.

Security Guard Trampled: A security guard at the Ultra Music Festival was sent to the hospital in critical condition this past March when the crowd broke through a fence and forced their way onto the property. Miami’s homicide unit continues to search for witnesses in hopes that they can identify and locate members of the mob who were responsible for causing the incident.

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Partnership Brings Increased Surveillance

by Anita Setnor Byer, Founder - sci-Shot5/7/2014
video surveillance camera

Criminals can often run, but thanks to the emergence of social media and technology, they cannot hide. Surveillance cameras not only provide an image of the suspects, but they present indisputable evidence to corroborate eyewitness testimonies. Oftentimes, the videos or still images extracted from surveillance cameras are shared on social media, resulting in tips and additional information used to identify and locate suspects.

The Sacramento County Sheriff’s Department recognizes the importance of the evidence provided by surveillance cameras, which is why they recently partnered with PublicEngines, a cloud-based solution that facilitates crime analysis, to increase the video footage available in surrounding areas. The main initiative of their partnership is to gain access to commercial and residential security cameras quickly and effectively. Community involvement is essential to making this happen. Citizens can register their cameras through CrimeReports.com and agree to share basic information. The information and camera footage will remain anonymous, and law enforcement must still request access to the footage. However, Public Safety Stewards will be able to view the location of the cameras in order to contact camera owners in the event of an incident in the area.

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Still Seeking Answers

by Anita Setnor Byer, Founder - sci-Shot4/30/2014
police car and police tape

Social Media provides an invaluable source of information to law enforcement for crime prevention and criminal investigations. It permits a real-time dialogue with the public and has been instrumental in apprehending fugitives, identifying associated suspects, and linking individuals to criminal activity. Despite its many successes, though, Social Media is not a complete solution. More public-private partnerships are needed.

Gorenberg Murdered: March marked the seventh anniversary of a tragic murder that remains unsolved. Randi Gorenberg was shot and killed on her way home from the mall near Jog Road, Florida. Randi’s mother and detectives continue to seek answers in hopes of identifying the victim’s shooter. They continue to ask the public for information that may lead to an arrest.

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New Approach To Policing

by Anita Setnor Byer, Founder - sci-Shot4/16/2014
cop car and siren

As we enter a new era of technology, methods of policing are constantly evolving. In the past, Public Safety Stewards were forced to react to a crime that had already been committed to aide in matters of public safety. Presently, emerging technologies and data mining have created an opportunity for a proactive approach to prevent crime from happening in the first place.

The LAPD Pacific Division is analyzing sets of data to identify which areas are most likely to attract crime to participate in a new trend of “Predictive Policing” . The department’s focus is not to increase the number of arrests in these areas, but to eliminate criminal activity before it can even occur.

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Cybertips

by Anita Setnor Byer, Founder - sci-Shot3/5/2014
employees on a computer

Google’s partnership with the National Center for Missing and Exploited Children recently led to a February 2014 arrest of a Florida man on child pornography charges. This cyber-tip illustrates how technologies developed by the private sector aid our public safety stewards in their efforts to keep our communities safe, and errant behavior contained. Nonetheless, some argue that technology has become too obtrusive, and risks compromising our rights to privacy in order to ensure our safety. It is to this concern that sci-Shot’s social movement app speaks.

sci-Shot’s app is a crowd-centered, and crowd-focused app that  provides a reliable and confidential resource for users to voluntarily and anonymously share pictures, video and comments of their observations of the suspicious or unusual, as defined by the user.  sci-Shot is not a report line for imminent threats, but rather a need breed of app that empowers a caring public to share and preserve their real-time eye witness accounts of socially curious conduct, conditions or events until such time the account is needed in order to bridge the gap between what is known and unknown.

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Tracking Crime Probability

by Anita Setnor Byer, Founder - sci-Shot2/12/2014
police officer

Police have been analyzing information for years in an attempt to predict and prevent crimes from happening, but the process of collecting and analyzing the data has been laborious and time consuming – that is, until recently.

Today, predictive analytics software, such as that developed by IBM, assists law enforcement with how to better identify criminal hot spots.  And, the information is available in seconds. The software can analyze the release dates of convicted criminals, building permit applications, bus schedules, weather forecasts, etc. to identify patterns and predict areas with the highest probability of certain types of crimes occurring.

Predictive analytics software lets the user ask ‘what’s next?’ And, when combined with the aggressive surveillance of social media, permits law enforcement to direct their resources to the next imminent threat to public safety.

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